about joSon

“joSon is a rainbow of smiles with a pot full of talent at the end. I love his work. My clients love his work. And, if the sales numbers are any indication, consumers love his work, too. Imagery so crisp and bright and shiny it even made the Port Authority a place of beauty. Oh, and he’s FUN to work with. Very, very fun.” —-Bill Previdi, Senior Art Director, EURO RSCG Tonic

“My shoot with JoSon was one of the best I’ve ever been on. His energy is amazing, I was extremely happy with the end product, and he was wonderful to work with.”—-Jamie Levey, Senior Art Director,Campbell-Ewald “I worked with joSon on a big shoot for our client, Schering-Plough. He was consistent in his professionalism and dedication to the project, which made the client and agency comfortable and the shoot an ultimate success. joSon’s passion for photography comes to life in his images and his contagious personality makes working with him a true pleasure.” —-Julie Rosenoff, Art Buyer and Production Manager, Euro RSCG Worldwide ————joSon (jo-shaw): A teenage monk in Asia morphs into an award-winning photographer amid the urban jungles of New York and San Francisco and the alpine wilderness of Lake Tahoe. “At age 16 I was seduced by the camera to leave the temple,” joSon explains.
Fast forward, what’s the end result? the joSon image: fresh, quirky, playful, colorful, unpretentious. A focus so sharp it seems sinful. The familiar world suddenly surprising. “Each of my photographs is like the fragment of a story,” joSon insists. “From there it’s up to the viewer’s imagination to complete the story.”
joSon’s work has appeared in ads globally for clients such as, Samsung Electronics, United Nations, Target Stores, Yahoo DSL, Schering-Plough-Claritin, Sanofi PasteurMenactra, Genentech-Lucentis, Time Warner Studio, Body & Bath Works, HSBC, IBM-China, ABC Network, Mad TV, Emirates Airline, Thai Airways, Viking River Cruises, Kaiser Permanente, FCB Healthcare NY, Sulzer AG, Rough Guides Travel, WW Norton, Random House, Fairfield Language Technologic. Magazines like Scientific American, Conde Nast Traveler, Yoga Joyful Living, Redbook, Elle, Outside, Geo Travel, Four Season, Communication Arts, IEEE, National Geographic Adventure, Parade, San Francisco and Vogue. joSon images have appeared in books and book covers, calendars, and greeting cards. His work has been exhibited in fine art galleries worldwide and has won numerous awards, including Graphis and PDN magazine.
joSon also has collaborated with corporate clients such as Target Stores to create art work for their “Home Collections.”